With over 18 years of advertising experience, I consider myself a hands-on Creative Director / Art Director who can execute as well as lead creative teams from concept to completion. I’ve branded companies, rebranded companies, and helped companies grow. My experience includes an eclectic list of industries: food & beverage, health & wellness, financial & consulting, technology, travel & tourism, pharmaceutical. Whether it’s a global brand initiative or a buck slip, I put my creative passion into every project, big or small. Because, it’s all creative. Creative that creates results for the agency and its clients.
EXPERIENCE:
June, 2022 - March 2025
Creative Director
Radancy
Led dynamic creative teams, including digital animators and photographers, to craft compelling career site designs, brand communications, and standout hiring campaigns. Delivered high-impact assets across digital and social channels—from eye-catching banners and email campaigns to immersive hiring events.
Clients include: Geisinger, UNM Hospital, iRobot, Comcast, USAA, Care Options for Kids, Citibank Investment, USAA, Mass Mutual, NewYork-Presbyterian Hospital.
August 15, 2021 - December 23, 2021
Freelance Group Art Supervisor
Havas, San Francisco
Created launch materials for Achrondroplasia client (DTC & HCP): CVA, DM, Dosing Admin, Annotated PI, Patient Brochure, DSE Social Posts,
Leave Behind, Infusion Deck, Website rebuild, NA Banners, Magnum PI (Digital & Print).
Clients: Vizimin, Palynziq, and Naglazyme
June 2018 - August 2021
Creative Director/Art Director
Studio4915
Creative consulting, managing, and execution of day-to-day creative for a variety clients. Rebranded a steel pipe company with a B2B print campaign, resulting in leads and sales. Streamlined social media (FB, Twitter, Instagram) posts for SpringJene Toothpaste. Concepted and executed PPT template for NYS Health’s Prenatal Instructional webinars. Branded a B2B supply company with a new look and tone, resulting in new client acquisitions and awareness. Concepted and designed brand label for a hot sauce company with over 15 flavors. Brand consultant and designer for toxic risk assessment company
Clients: Prudential Steel & Alloy, SpringJene Toothpaste, DPV Environmental, Futures Today Consulting, Uptown Works, Charles Quest, Grahn Tax
April 2016 – May 2018
Creative Director/Art Director
Trajectory
Developed and guided the overall visual strategy, concepts, and artistic vision for a brand, campaign, or project, while ensuring it aligns with clients' business objectives. Lead, mentored, and managed creative teams of art directors, graphic designers, copywriters, and production department. Was key point of contact with clients, presenting creative concepts, explaining the rationale behind design choices, and managing client expectations. Oversaw multiple projects simultaneously, managing timelines, resources, and budgets to ensure projects are delivered on time and within scope.
Clients: Tower Health, Reading Healthplex, Progyny, Sonic Hearing Aids, RWJ Hamilton, MedSpa
November 2006– April 2015
Associate Creative Director/Art Director
Source Communications
Direct report to Creative Director on day-to-day creative for an eclectic roster of clients. Managed teams of art directors, copywriters, freelancers, and production department. Organized and participated in all client presentations, new business pitches and internal presentations. Ensured
pre-production, production, and post production on all creative materials, commercial & photo shoots, were seamlessly executed.
Clients: Subway Restaurants, Wise Snacks, Amtrak, Super Bowl Host Committee, Sony, Nikon, Olympus, CohnReznick, World Baseball Classic